Women Lawyers Division of the National Bar Association – 40th Anniversary Logo – Capturing the strength of the National Bar Association and the femininity of its female lawyers is a delicate balance.
When the Women’s Lawyer division of the National Bar association hired us to brand their 40th anniversary, we focused on two major themes, strength and femininity. The strength was captured with the use of metal gradients and the femininity with the primary “smoky pink color”. The branding emulates a SEAL, showcases the blind lady of justice and their tagline. Images of non descript businesswomen were also utilized in conjunction with the branding for booklets, postcards and banners.