The World’s Best Biker Bars, Rallies & Roadtrips, is. A travel show that features two riders traveling the world and enjoying the freedom of the open road. When we met with the shows creator and co-host, we identified the passions we knew we wanted to include in the branding:
The love of the open road
The love of their bikes
And the love of all things BIKER
The branding we developed features a blend of chrome and neon lettering and flames surrounded by the twin neon ladies. The titling is wrapped by a chrome handlebars with a globe in the headlight. Three stars flank each side of the headlight to symbolize the military background of the motorcycle club that the creator and cohost represent. The brand is also generally represented on thier beloved pavement with clouds finishing the overall look.
We have also developed the shows Facebook presence including a Valentines Day competition that saw bikers of all walks of life showcasing their “true loves”. The tops three “like” winners were featured on the header and wall of the Facebook page for the rest of the month of February.
We also are working with the BBRRT in the development of a mobile trip planner app, and website experience for fans of the show and bikers in general.