/ refinment /
verb
The process of removing impurities or unwanted elements from a substance.
When we were first presented with the opportunity to help shape part of the brand that is
“LS Cream Liqueur”, we quickly challenged ourselves to deliver a ”Refined Approach ” to the already existing branding. We strived to not create a ”LABEL” but rather bring the ”BOTTLE to LIFE”
LS Cream Liqueur is more than just a beverage; it’s a heartfelt tribute to a cherished Haitian family recipe and a celebration of the indomitable spirit of Haiti.
The Outcome
Our approach was thoughtfully crafted to distill the essence of the brand's origin and heritage into design elements that resonate deeply without veering into the overly literal or cliché. The result? A compelling visual narrative that serves as a powerful tool for ownership, sales teams, and both existing and new consumers alike.
We drew inspiration from the symbolism of raising the flag—the Center Palm stands tall in victory, embodying unity and pride. This visual motif, alongside the sleek design of the bottle, creates a striking identity that speaks volumes.
- The joined LS symbolizes our commitment to unity.
- The flag-inspired shape serves as a distinctive accent in our logo, reinforcing our connection to heritage and identity.
Together, these elements do more than just represent a product; they tell a story—one of resilience, culture, and celebration. Let’s raise a glass to the spirit of Haiti and the journey that lies ahead for LS Cream Liqueur.
