For Humble Baron, my mission is to transform every aspect of our space into a cohesive brand narrative that resonates with our guests. When tasked with expanding our brand’s story onto our wall space, my team and I embarked on a journey to create an environment that is both familiar and unique, ensuring that every visitor feels welcomed and engaged from the moment they step through our doors.
Our Solution
We started by identifying three core communication goals that would shape the visitor experience:
1. Clearly Identify What It Means to Be a Humble Baron
To set the tone right at the entrance, we designed a striking illuminated art piece that defines the essence of being a Humble Baron. Positioned at the hostess stand, this piece provides a concise yet impactful description that instantly educates newcomers about our welcoming and inclusive ethos. Additionally, we incorporated custom floor mats that signify a transformation as guests enter—once inside, they are officially Barons in a community that celebrates great food and great music.
2. Surround Visitors with the Soulful Tastes of Our Musical Palette
This aspect of the project holds special significance for me, as it allowed me to pay tribute to my dear friend and mentor. We adorned our walls with a curated collection of autographed music memorabilia, showcasing a diverse array of genres that reflect the varied tastes of our ownership and patrons. From Bootsy Collins to Reba McEntire, this collection not only enhances our design but also serves as a living asset for the bar, complete with certificates of authenticity from one of the nation’s most trusted sources, Roger Epperson. Each piece tells a story and invites guests to connect with the music that shapes their dining experience.
3. Highlighting the Bar’s World Record Status
To commemorate Humble Baron’s Guinness World Record for bar length, we crafted a unique illuminated art piece that incorporates the bar’s blueprints alongside the official Guinness plaque. This meticulous process involved glass acrylic printing and dimmable lighting, creating a stunning visual that celebrates our accomplishment while enhancing the overall ambiance.
By integrating art, music, and storytelling into the very fabric of our environment, we invite guests to feel a sense of belonging. They are not just visitors; they are part of something bigger—a community united by a love of food, music, and unforgettable experiences.
