Words cannot express the enthusiasm the RJAgency had at the opportunity to create the brand for one of the beloved personas of the hit TV Show American Chopper, Vinnie.
Developing a definitive brand and marketing strategy for a celebrity requires a new and more dynamic approach. Vinnie DiMartino is a recognized personality from the popular TV show “American Chopper” and ongoing endorsement deals. Vinnie approached RJAgency to help him develop branding for his own product lines and specialty items.
We began by identifing Vinnie’s passions and any misconceptions that may have arisen from is ten year involvement with the show. We determined the BIGGEST factor to be Vinnie’s passion for adding power & SPEED to anything wit a motor. Not just motorcycles.
The POWER of his creations with the bold use of red and the weight of chrome.
The branding was given its SPEED by slanting the logo forward.
The “V” gives fans of the show a familiar representation without direct association.
Date: January 2013Client: Vincent DiMartinoSkills: Brand Strategy, Design