In an effort to build on the national attention that was focused on Selma, Alabama and the 50th anniversary of the Selma to Montgomery Voting Rights March in 1965, the RJAgency created the “I Feel Selma” Social Media Experience.
I Feel Selma is a “social tour” highlighting some of the places, people and artifacts that helped shape Selma’s role in the voter rights movement. Our goal was to create personal connections to the events and motivate individuals to make the journey to Selma and physically “feel” the places that shaped this critical moment in US history. The “13 steps to freedom” of the Dallas County Courthouse, Brown Chapel Church and the globally recognized Edmund Pettus Bridge, were some of the landmarks highlighted across Facebook, Instagram and Twitter.
In addition to historical landmarks we highlighted elements of the Selma Interpretive Center at the foot of the Edmunds Pettus Bridge as a source of indept look into the era.
We also created the “Faces of Selma” to highlight some of the unsung heroes of the movement. Names like Marie Foster, Cager Lee and Rev Frederick Reese to name a few were given detailed accounts via the movement’s Tumblr Page. This “social Tree” technique allowed us the ability to give viewers expanded information at the push of a button without bombarding their social feeds with text heavy posts.
The two month effort resulted in post reach totaling over 100k, and over 80k visitors touring the Selma Interpretive Center, which also served as one of the Presidential Command Centers during his historic visit to Selma.