Houston Concepts Elite Motoring is a Houston based custom body shop specializing in classic American Muscle. The owner hails from St Louis and is a proud father of four boys. We wanted to pay homage to these elements when developing his companies’ branding.
An auto body paint look was applied to is custom lettering and a “chrome crown” consisting of four interlocking upside down ” arches” bring the owner back to his home town roots. The points were tipped with accents dots to create a subtle representation of the owner holding hands with is four boys. Carbon Fiber texture finished off the backgrounds of is business cards and Facebook header.
Date: August 2012Client: Houston Concepts Elite MotoringSkills: Branding Design