In crafting the award corridor for Nearest Green Distillery, our goal was clear: to create an immersive experience that celebrates the success of the Uncle Nearest brand.
The Outcome
Drawing inspiration from the brand's marketing message of being "The World's Most Awarded American Bourbon or Whiskey of 2019 though 2023, and the design motif of awards laurels featured on all marketing materials, we adorned the walls leading out of the visitor center with the brand's most prestigious accolades. White acrylic was carefully chosen to seamlessly merge with the walls, offering a sophisticated aesthetic that proudly showcases the brand's early triumphs without overshadowing the overall visitor experience. Guarded by award columns from the phase one visitor center's mezzanine, these walls serve as a reminder that no matter how high the brand soars, it will always honor its humble beginnings.