When developing the marketing strategy for the Spine Associates of Houston / Beaumont, we started with a simple question. “What is someone really looking to gain from your service?” Given the very short time frame a billboard has daily to reach an audience, 5 to 7seconds given traffic conditions, we wanted to strike the driver with a message that resonated with their “want” rather than the “service”. In the case of Spine Associates we developed concepts that focused on:
Outsmarting the PAIN that taken control of your life
Getting Back the ability to Play with your children
Being able to enjoy pastimes that back pain has taken away
Those key elements were then strategically “bumped out” to further engage the viewer.
Date: August 2013Client: Spine Associates Of Houston / BeaumontSkills: Brand Strategy, Marketing, Design